SOLAR

January – May 2021

Pratt Institute

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Brand Identity
Package Design
Logo
Naming

Objective
This project aimed to create a concept, package design, and brand identity system for a “chocolate brand of the 21st century”. Not only did the brand concept need to be solid and consistent, but the packaging also needed to be composed of functional and sustainable materials.

Role
I worked on this assignment independently with feedback from my instructor and classmates.

Outcome
To create SOLAR Chocolate, I sought inspiration from the planets of the galaxy and their beautiful, smooth, and possibly even delicious appearances.

I designed a practical, and reusable package design system. SOLAR comes in three sizes, as a completely modular system (each size is double the height of the previous).