SOLAR

January – May 2021

Pratt Institute

Brand Identity
Package Design
Logo
Naming

SOLAR Chocolate is a concept brand created as a “chocolate brand of the 21st century,” combining a cohesive identity with functional, sustainable packaging. Developed independently with feedback from instructors and classmates, the brand draws inspiration from the planets of the galaxy and their smooth, striking, almost edible appearances. The result is a practical and reusable packaging system available in three modular sizes, with each format doubling the height of the previous.