The City Visionary Awards
The New School, 2024–2025
Art Direction
Spacial Design
Print
Role: Lead Designer. Led the implementation and evolution of an existing visual identity, adapting the concept for the event.
The City Visionary Awards is The New School’s annual fundraising gala honoring distinguished alumni and leaders shaping the future of their fields. Working within the established visual identity, I adapted the brand across environmental and event touchpoints, creating a cohesive guest experience across signage, menus, invitations, collateral, and a digital program. The event raised over $350 million in 2025 in support of scholarships and university initiatives.
Card highlighting the honoree, Robert Glasper. Photo credit: Auden Barbour
Photo credit: Auden Barbour
Photo credit: Auden Barbour
Digital Program
Menu design
Digital screens at the One World Observatory entrance
Photo credit: Auden Barbour
Photo credit: Auden Barbour
The New School logo on the One World Trade building