For The New School’s 89th commencement ceremony at Barclays Center, I designed a visual identity that celebrates the school’s bold, energetic spirit while extending across a large-scale live environment. Colored lines thread through the typography like beams of light, inspired by the venue’s projection capabilities and expressing the diversity and interconnectedness of the graduating class.

The identity was applied across printed materials such as programs and ceremony collateral, as well as large-scale digital and environmental formats, maintaining clarity and impact from handheld pieces to arena-wide screens. I collaborated with the lighting and production teams to translate the system into the live experience, aligning graphics with the venue’s architecture and media.