Boteco: a library of botany

Pratt Institute, 2020

Brand Identity
Logo
Naming
Illustration

Boteco is a hypothetical brand concept for a 21st-century library centered around botany. Created independently with feedback from instructors and classmates, the project included a logo, brand system, mission statement, and wayfinding program. The identity was developed through research into botanical forms, language, and imagery, with icons inspired by the organic, imperfect curves of plant life. A soft, rounded typeface and a color palette drawn from diverse plant species help express the richness and variety of the natural world.