Museum of Food and Drink

Pratt Institute, 2020

Hypothetical Rebrand
Logo
Illustration

This project reimagined the brand identity for Museum of Food and Drink, a local institution whose existing branding I felt did not fully reflect its mission or the vibrancy of global cuisine. Developed independently with feedback from instructors and classmates, the new identity was inspired by researching core ingredients from cuisines around the world. Half-sliced ingredient sketches became the foundation for the visual system, later refined into digital illustrations for the logo and supporting elements. A bold color palette drawn from food and drink, paired with condensed typography integrated into circular forms, creates a more dynamic and engaging brand presence.