I led the visual identity for The New School’s 2024 Viewbook Suite, designing both the Parsons School of Design and university-wide editions. Every element was crafted with purpose: the grid and geometric shapes draw from the University Center’s architecture, while the holographic foil stamping and gatefolds add dynamism and reflect the school’s multifaceted creative community. I also provided art direction across the suite to ensure a cohesive, concept-driven visual language. Print quantities varied by edition, with 15,000 copies of The New School book and 3,000 copies of the Parsons book produced in the first year.

Parsons book full PDF →

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