I led the visual identity for The New School’s 2024 Viewbook Suite, designing both the Parsons and university-wide editions. Every element is crafted with purpose: the grid and geometric shapes draw from the University Center’s architecture, while the holographic foil stamping and gatefolds add dynamism and reflect the school’s multifaceted creative community. I also provided art direction across the suite to ensure a cohesive, concept-driven visual language.

Parsons book full PDF →

The New School book full PDF →

All other viewbook PDFs →